ONLINE REGISTRATION CLOSED - Walk-in registration will begin at 7:30 a.m. (3/7) at Cowboys Golf Club.

EACH ATTENDEE will receive of FREE, SIGNED copy of Rich Allen's book Tour de Profit - a 52 Stage Race to Grow Your Business.

Formerly the Leadership Breakfast Series, the Chamber's breakfast series of seminars returns in 2014 with the Business Insight Series.

Topic: The EMyth: What Business Owners Need to Know to Succeed

Speaker: Rich Allen

Session Overview:

When you were a kid learning to ride a bike, you didn’t need to know how it was designed, why the wheels were a certain size or how the hand brakes worked. You just watched how the other kids did it, hopped on your own bike and hoped for the best.

According to Rich Allen, president of Tour de Profit Business Coaching, many entrepreneurs take the very same approach to running their business. They never learned that just like the winners of bicycle road races who have an intrinsic knowledge of their bicycles’ mechanics, business owners need an understanding of how the pieces of their business fit together and work in harmony.

In the session you will learn about:

• How a bicycle is a perfect metaphor for a business

• How to diagnose a problem or issue in their business

• What to do to cross your own pre-determined finish line

About the Speaker:

Starting with his father’s family-owner business, Rich has first-hand experience with the unique challenges inherent in leading and growing the smallest of businesses to those in the Fortune 500. His hands-on approach, engaging personal style and high-energy enthusiasm attract business leaders who have a passion for achieving extraordinary results.

Rich works one-to-one with business owners, key leaders and corporate executives to tackle the issues and obstacles that face businesses and organizations today. He works with the senior-most leader to create an enterprise that is built on a solid foundation, has a unique marketplace position, harnesses the power of their business chassis, is grounded in repeatable processes, driven by a high-performance team, and lead by a visionary leader.

An author and inspirational speaker, Rich helps business leaders visualize their goals, structure their approach, measure their outcomes, continuously improve their processes and achieve remarkable results. His clients credit him with “crystallizing our vision”, “holds me accountable”, “helps me keep my priorities straight”, “providing practical solutions we can implement right away”, and “has been a major factor in our growth and success”.

Prior to becoming a business coach in 2007, Rich was a Captain in the U.S. Army, VP HR with Texas Instruments, and VP HR then Division President with Pella Corporation. Rich is a proud Rotarian and serves on several boards including Genesis Elevator Company, Atlanta, GA, Frisco Chamber of Commerce, Frisco, TX and ManeGait Theraputic Horsemanship Charity, McKinney, TX.

Rich holds a B.S. in Accounting from Arizona State University and an MBA in International Business from the University of Texas at Dallas. Rich has been named Coach of the Year in North Texas for 2007 and 2008, was recognized as BrandCOACH for the Americas in 2009 and was recognized as the 2009 Entrepreneur of the Year by the Frisco Chamber of Commerce.

Rich also published his first book, “Tour de Profit – a 52 Stage Race to Grow Your Business” in 2011.