Online Registration is NOW CLOSED. If you would like to attend, registration will open at the door at 7:30 a.m., Friday, May 27, at the Courtyard/TownePlace Suites by Marriott.

The Grapevine Chamber's Business Insight Series is designed for individual employees, managers or business owners who are interested in improving or developing their business skills.

Topic: Email Marketing 101 & Beyond

Speaker: Chris Donald, Strategist, Inbox Group

Email Marketing is the #1 channel for ROI for most companies.  Email is the number one preferred means of contact by customers and the number of customers agreeing to receive special offers from companies is actually increasing.  Even millennials see the benefit in email and respond in similar numbers to other age groups.

Whether your goal is to send out a series of lead-nurturing messages, an email campaign to promote a limited-time offer, a monthly newsletter, or a special update about your company and its products or services, you have to consider how the audience will view it among the hundreds or thousands of other emails they receive each day.  Poorly thought out or generic campaigns have caused many company?s emails to be moved to spam folders, deleted outright, or worse, put in the dreaded ?Promotions? folder within a user?s mailbox.  Email marketing should engage subscribers with design and content that creates a positive emotional response, delivers true value, and increases ROI.

During this session, Chris will be sharing:

• The #1 email automation program for retailers
• The #1 mistake small and mid-size businesses make when sending email
• The two things every email marketing campaign must have to be successful
• How to choose the right email marketing platform for your business