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DTSTART:20160527T123000Z
DTEND:20160527T143000Z
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SUMMARY:2016 Business Insight Series
DESCRIPTION:Online Registration is NOW CLOSED. If you would like to attend\, registration will open at the door at 7:30 a.m.\, Friday\, May 27\, at the Courtyard/TownePlace Suites by Marriott.\n\n\n\nThe Grapevine Chamber's Business Insight Series is designed for individual employees\, managers or business owners who are interested in improving or developing their business skills.\n\n\n\nTopic: Email Marketing 101 & Beyond\n\n\n\nSpeaker: Chris Donald\, Strategist\, Inbox Group\n\n\n\nEmail Marketing is the #1 channel for ROI for most companies.  Email is the number one preferred means of contact by customers and the number of customers agreeing to receive special offers from companies is actually increasing.  Even millennials see the benefit in email and respond in similar numbers to other age groups.\n\n\n\nWhether your goal is to send out a series of lead-nurturing messages\, an email campaign to promote a limited-time offer\, a monthly newsletter\, or a special update about your company and its products or services\, you have to consider how the audience will view it among the hundreds or thousands of other emails they receive each day.  Poorly thought out or generic campaigns have caused many company?s emails to be moved to spam folders\, deleted outright\, or worse\, put in the dreaded ?Promotions? folder within a user?s mailbox.  Email marketing should engage subscribers with design and content that creates a positive emotional response\, delivers true value\, and increases ROI.\n\n\n\nDuring this session\, Chris will be sharing:\n\n\n	The #1 email automation program for retailers\n	The #1 mistake small and mid-size businesses make when sending email\n	The two things every email marketing campaign must have to be successful\n	How to choose the right email marketing platform for your business\n\nLearn what it takes to run successful email marketing campaigns and what NOT to do when building your email list. Understand email marketing lingo and learn why your sender reputation means everything when measuring success. Learn the difference between delivery and deliverability and why it?s vital to your email marketing efforts.\n\n\n\nAbout the speaker:\n\n\n\nChris has been active in the digital world since 1993 and sent his first email campaign in 1995. He's worked directly with Fortune 500 companies\, retail giants\, non-profits\, SMBs and government agencies on everything from strategy to creative to "digging in the dirt" analytic/data modeling. Chris founded and created KeyWest.com and FloridaKeys.com in the 90s\, and was a partner in eNewsBuilder and now the Founder/CEO of Inbox Group\, LLC a full service email marketing agency servicing the middle market\, brands and enterprise groups.\n\n\n\nChris lives in DeSoto with his wife\, 4 dogs and loves to spend time with his 1-year old grandson. Chris is an avid baseball and football fan and spends most weekends away from the computer and working in the garden.
X-ALT-DESC;FMTTYPE=text/html:<span style="color:#FF0000\;"><strong>Online Registration is NOW CLOSED. <em>If you would like to attend\, registration will open at the door at 7:30 a.m.\, Friday\, May 27\, at the Courtyard/TownePlace Suites by Marriott.</em></strong></span><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family: arial\;">The Grapevine Chamber&#39\;s Business Insight Series is designed for individual employees\, managers or business owners who are interested in improving or developing their business skills.<br />\n<br />\n<u><strong>Topic</strong></u>: Email Marketing 101 &amp\; Beyond<br />\n<br />\n<u><strong>Speaker</strong></u>: Chris Donald\, Strategist\, Inbox Group<br />\n<br />\nEmail Marketing is the #1 channel for ROI for most companies.&nbsp\; Email is the number one preferred means of contact by customers and the number of customers agreeing to receive special offers from companies is actually increasing.&nbsp\; Even millennials see the benefit in email and respond in similar numbers to other age groups.<br />\n<br />\nWhether your goal is to send out a series of lead-nurturing messages\, an email campaign to promote a limited-time offer\, a monthly newsletter\, or a special update about your company and its products or services\, you have to consider how the audience will view it among the hundreds or thousands of other emails they receive each day.&nbsp\; Poorly thought out or generic campaigns have caused many company?s emails to be moved to spam folders\, deleted outright\, or worse\, put in the dreaded ?Promotions? folder within a user?s mailbox.&nbsp\; Email marketing should engage subscribers with design and content that creates a positive emotional response\, delivers true value\, and increases ROI.<br />\n<br />\n<u>During this session\, Chris will be sharing:</u></span></span>\n\n<ul>\n	<li><span style="font-size:14px\;"><span style="font-family: arial\;"><strong>The #1 email automation program for retailers</strong></span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family: arial\;"><strong>The #1 mistake small and mid-size businesses make when sending email</strong></span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family: arial\;"><strong>The two things every email marketing campaign must have to be successful</strong></span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family: arial\;"><strong>How to choose the right email marketing platform for your business</strong></span></span></li>\n</ul>\n<span style="font-size:14px\;"><span style="font-family: arial\;">Learn what it takes to run successful email marketing campaigns and what NOT to do when building your email list. Understand email marketing lingo and learn why your sender reputation means everything when measuring success. Learn the difference between delivery and deliverability and why it?s vital to your email marketing efforts.<br />\n<br />\n<u><strong>About the speaker</strong></u>:<br />\n<br />\nChris has been active in the digital world since 1993 and sent his first email campaign in 1995. He&#39\;s worked directly with Fortune 500 companies\, retail giants\, non-profits\, SMBs and government agencies on everything from strategy to creative to &quot\;digging in the dirt&quot\; analytic/data modeling. Chris founded and created KeyWest.com and FloridaKeys.com in the 90s\, and was a partner in eNewsBuilder and now the Founder/CEO of Inbox Group\, LLC a full service email marketing agency servicing the middle market\, brands and enterprise groups.<br />\n<br />\nChris lives in DeSoto with his wife\, 4 dogs and loves to spend time with his 1-year old grandson. Chris is an avid baseball and football fan and spends most weekends away from the computer and working in the garden. </span></span>
LOCATION:The Courtyard/TownePlace Suites by Marriott 2200 Bass Pro Ct. Grapevine\, TX 76051
UID:e.770.172227
SEQUENCE:3
DTSTAMP:20260512T174653Z
URL:https://business.grapevinechamber.org/events/details/2016-business-insight-series-05-27-2016-172227
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