Whether you’re marketing to business buyers or consumers, targeting the right person with the right message takes work. The good news is that making AI a member of your ABM team can greatly improve your chances of success.

Join our live panel discussion to hear experts discuss how to use AI with your martech for data-driven targeting and customized experiences. Learn how to create next-level account and customer journeys.

What you’ll learn:

• How AI is becoming a member of the ABM team
• Which tasks AI should be assigned
• What guidance AI needs
• How you can evaluate AI’s performance